Future Consumer, the food and FMCG arm of Future Group, has inked a non-binding term sheet to form an equal Joint Venture (JV) with the United Kingdom’s largest wholesaler, Booker Group to expand and develop, Booker India. As part of the partnership, Future Consumer and Booker Group will jointly invest in scaling up the network, with the aim to service the merchandizing requirements of neighbourhood retailers across the country.
Booker Group entered India in 2009 and has invested in creating a network of six Cash & Carry stores that supply food, FMCG and related merchandize to thousands of small retailers and enterprises in Maharashtra and Gujarat. The chain currently operates out of four locations in Mumbai and one each in Pune and Surat.
Future Consumer Enterprise is an FMCG company that markets brands such as Tasty Treat, Nilgiris, Golden Harvest, Sunkist, Sangi’s Kitchen, Desi Atta Company, Kara, Swiss CareMate, Clean Mate, Think Skin, Fresh & Pure, among the others.
