In a bid to add up to 15 screens under its new premier sub-brand P[XL] by FY 2018-19, PVR is planning to spend around Rs 60 crore. The Leading multiplex operator has unveiled a new sub-brand P[XL], its home grown big movie screen format known as Premium Extra Large, at Mani Square, Kolkata.
The company will add four screens this fiscal and around 10 more in next fiscal under P[XL], equipped with features, including extra-large wall-to-wall screen, dolby moving sound technology and Dual 4K projection system.
PVR is the largest and the most premium film and retail entertainment company in India. The company is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries.
