Siyaram Silk Mills (SSM), Mumbai-based Textile Company, is planning to enter retail deodorants and perfumes segment with its textile brand. It has decided to use its network of franchise-owned stores to enter the FMCG segment. The company will outsource these FMCG products from third party manufacturers.
The company aims to increase the number of Siyaram shops from 100 to 300 in the next two years. This will help it enhance the reach of the new products which will be under the Siyaram brand. It already has male-oriented accessories such as ties and belts under its brand.