Balaji Telefilms’ wholly owned subsidiary – ALTBalaji is aiming to double active subscribers to 4 million in 2021, and planning to forge a new tie-up on the distribution front.
Initially, the platform tied up with telcos like Airtel, Vodafone and Reliance Jio (also an investor in the company) for bundled offers to attract subscribers, but the same was not revenue accretive.
Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses.
