Multiplex operator, PVR’s production and distribution arm PVR Pictures aims to invest in distribution of Hollywood movies and gain from box office collections. It has acquired the distribution rights of Hollywood films for about Rs 10 crore and expects a 25-30 per cent return on the investment this year. The entity has posted a profit of Rs 3 crore last fiscal, after it focused on a pure-play distribution of Hollywood movies. It clocked revenues of around Rs 30 crore in 2011-12.
PVR is engaged in the business of film exhibition. The company operates other business such as providing content, film distribution and Entertainment Park through its subsidiaries. Currently, the company has achieved the status of being India’s largest cinema chain.
