Siyaram Silk Mills expands its retail footprint

23 May 2013

Siyaram Silk Mills has started expanding its retail footprint by signing as many as 27 franchise agreements during the first two months of the current fiscal. It has plans to sign 90 franchise deals during 2013-14 and aims 500 outlets by 2016-17, against the existing 120.

The entity is also revamping and restyling it outlet to give a fresh look and feel to discerning customers, as part of the retail expansion. The company is targeting on franchisee model and will continue with its conventional model of agent, distributor down to multi-brand outlet (MBO) model for disseminating its product portfolio.

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