Koutons, a value-retailer, is the largest branded apparel manufacturer and the 3rd largest retailer in India. The Company is in the business of designing, manufacturing and retailing apparel under the Koutons and Charlie Outlaw brands through a pan India network (450 cities) of more than 1400 Exclusive Brand Outlets (EBO’s) across India. Its retail journey started with the launch of Koutons outlets in FY02. It launched Charlie Outlaw outlets in FY07. Koutons Retail is the largest discount retailer of readymade apparels for men, women and children in India with its own manufacturing facilities in North India. It has also extended its brand with the introduction of Les Femme (women wear) and Koutons Junior (kids wear).
In the highly competitive Indian retail industry, Koutons has been a winner company. Even in periods of recession, Koutons is one of the few retail companies that has managed to grow its sales & profits. In fact, it is the only retail company that has improved its operating margins over the years.
- Will it’s discounting strategy ensure that Koutons remains a winner in future, too?
- At its current price, what should be your investment decision?