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Carewell Industries (formerly known as PL Chemicals) is engaged in marketing the mosquito repellent coils under the brand ‘ROOSTER’. The company operates in Household Insecticide Industry. The brand name ‘ROOSTER’ is owned by company through its wholly owned subsidiary, CKM Homecare Solutions. CKM Homecare Solutions has purchased the trade mark ‘Rooster’ from Sun-Up Botanics, Mumbai vide Deed of Assignment dated July 21, 2011. The company is also engaged in the marketing of incense sticks (agarbattis) in the brand name ‘Deo’ and ‘Samraj’.

The company gets its products manufactured from third party manufacturers under its own brand and markets it through network of dealers and distributors. The company enters into an agreement with the manufacturers for the production under its brand name. Currently, the company’s products are sold in South India and primarily in Tamil Nadu.

Currently, under ‘Rooster’ brand, the company provides value for money coils primarily focussing on Household Insecticides Products. It tests the products being manufactured by third party manufacturers and also checks the inputs used by them. Based on the test it prepares an analytical report on whether the products and inputs are approved or otherwise.

The company has entered into a Marketing Agreement dated April 20, 2013 with Geofast Industries (India), Hyderabad. As per the agreement Geofast will manufacture the mosquito repellent coil under the brand ‘Rooster’ and the company shall purchase the same from Geofast and market the same. The agreement is valid till April 19, 2015. The company has also entered into an Agreement dated April 4, 2013 with Green India Marketing & Company, a partnership firm having the manufacturing license in the name of Saravi Homecare Products. As per the agreement, the company has granted permission to Green India to manufacture the mosquito repellent coils under the brand name ‘Rooster’ and Green India will sell all goods manufactured in their factory to the company alone. The company shall market the same. The agreement is valid for the period of three years.

Further, Carewell has entered into an Agreement dated June 28, 2013 with Icon Household Products. As per the agreement, the company has granted permission to Icon to manufacture the mosquito repellent coils under the brand name ‘Rooster’ on behalf of company alone and Icon will sell all goods manufactured in their factory to the company. The company shall market the same. The agreement is valid for the period of three years. The above manufacturers also produce incense sticks (agarbattis) for the company.

Products of the company:

Currently the company markets its Products (Mosquito repellent coils) under following categories:

• 12 Hours RED REGULAR 10 + 4 or 10 + 2 or 10 Coils / Bulk Pack
• 12 Hours BLACK REGULAR & BULK LOW SMOKE

It is also engaged in the marketing of incense sticks (agarbattis) in the brand name “Deo” and “Samraj”.