RBN jumps as its radio arm increases advertising rates by 20-30 per cent

27 May 2013 Evaluate

RBN is currently trading at Rs. 30.95, up by 1.70 points or 5.81% from its previous closing of Rs. 29.25 on the BSE.

The scrip opened at Rs. 29.75 and has touched a high and low of Rs. 32.15 and Rs. 29.10 respectively. So far 1, 50,000 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 5 has touched a 52 week high of Rs. 59.20 on 27-Aug-2012 and a 52 week low of Rs. 23.30 on 28-Mar-2013.

Last one week high and low of the scrip stood at Rs. 30.65 and Rs. 28.50 respectively. The current market cap of the company is Rs. 245 crore.

The promoters holding in the company stood at 70.29% while Institutions and Non-Institutions held 2.52% and 27.19% respectively. 

Reliance Broadcast Network’s (RBN) - radio arm - 92.7 BIG FM, has increased a 20-30 per cent in the advertising rates. The rates will apply across its stations in metropolitan areas and tier II markets across the country. 92.7 BIG FM's decision to increase rates comes on the back of enhanced network performance and delivery, leading to higher market demand from advertisers both retail and national.

RBN is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

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