The company was incorporated as ‘You and Me Properties Private Limited’, pursuant to a certificate of incorporation dated October 8, 2008, issued by the RoC. The name of the company was changed to ‘Moonlight Blenders and Distillers Private Limited’, and a fresh certificate of incorporation dated July 22, 2009 was issued by the RoC. Pursuant to a scheme of amalgamation between Allied Blenders and Distillers Private Limited, its Own Properties Private Limited and the Company, the erstwhile name of which was Moonlight Blenders and Distillers Private Limited, dated April 1, 2009, and an order of the Bombay High Court dated February 5, 2010, the entire business undertakings of Allied Blenders and Distillers Private Limited and its Own Properties Private Limited were transferred to the company the erstwhile name of which was Moonlight Blenders and Distillers Private Limited. Consequently, the name of the company was changed to ‘Allied Blenders and Distillers Private Limited’, and a fresh certificate of incorporation dated April 30, 2010, was issued by the RoC. Subsequently, pursuant to a resolution of its Board dated June 2, 2022 and a resolution of its Shareholders dated June 4, 2022, the company was converted from a private company to a public company and consequently, its name was changed from ‘Allied Blenders and Distillers Private Limited’ to ‘Allied Blenders and Distillers Limited’, and a fresh certificate of incorporation under the Companies Act, 2013 was issued upon a change in name by the RoC on June 8, 2022.

The company is the largest Indian-owned Indian-made foreign liquor (IMFL) company and the third largest IMFL company in India, in terms of annual sales volumes between Fiscal 2014 and Fiscal 2022. It is one of the only four spirits companies in India with a pan-India sales and distribution footprint, and a leading exporter of IMFL. The company’s flagship brand, Officer’s Choice Whisky was launched in 1988 with its entry into the mass premium whisky segment. Officer’s Choice Whisky has been among the top selling whisky brands globally in terms of annual sales volumes between 2016 and 2019. Over the years, it has expanded and introduced products across various categories and segments. As of December 31, 2023, its product portfolio comprised 16 major brands of IMFL across whisky, brandy, rum and vodka. Certain of its brands, such as, Officer’s Choice Whisky, Sterling Reserve, Officer’s Choice Blue and ICONiQ Whisky, are ‘Millionaire Brands’ or brands that have sold over a million 9-litre cases in one year. The company’s product range includes five main categories of IMFL, i.e., whisky, brandy, rum, vodka and gin. It also sells packaged drinking water under its Officer’s Choice, Officer’s Choice Blue and Sterling Reserve brands.

The company’s pan-India distribution network has enabled it to support the growth in annual sales volumes of its products. Its industry position, strength of its brands, its pan-India sales footprint and logistics arrangements have further consolidated its position leading to significant business growth and financial performance. The company owns and operates its distillery located in Rangapur, Telangana that is spread over 74.95 acres with a built-up area of over 25,000 square meters. 

Business area of the company

Allied Blenders and Distillers is an Indian-made foreign liquor company. The company offers four Indian-made foreign liquor categories: whisky, brandy, rum, and vodka. In addition, it sells packaged drinking water under the Officer's Choice, Officer's Choice Blue, and Sterling Reserve brands.  Over the years, the company has introduced contemporary brands that appeal to consumer tastes and preferences. 

Key awards, accreditations or recognitions

• 2019: The company’s brand, Sterling Reserve was awarded a Gold in the Social Media – Alcoholic drinks category for Sterling Reserve project at the Afaqs Great Lifestyle Brands Awards.
• 2019: The company’s brand, Sterling Reserve Premium Whiskies was recognised as the World’s Fastest Growing Spirits Brand by, Drinks International.
• 2020: The company’s marketing effort, Sterling Reserve Music Project was awarded a Silver YouTube Creator Award.
• 2020: The company’s brand, Sterling Reserve Premium Whiskies was recognised as Brand Champion – Indian Whisky by celebrated international industry publication The Spirits Business
• 2020: The company’s brand, Sterling Reserve Premium Whiskies was awarded the Best New Marketing Campaign Award at The Spirits Business Awards. 
• 2020: The company’s brand, Officer’s Choice Blue was awarded Gold in the Promotion & Activation of the YearDigital category for the IPL Digital Dugout at Spiritz Achievers’ Awards. 
• 2021: The company’s brand, Sterling Reserve Blend 10 was rated as a ‘Remarkable Product’ at the Superior Taste Award by International Taste Institute, Brussels.
• 2021: The company’s brands, Sterling Reserve Blend 7, Kyron Premium Brandy and Officer’s Choice Blue were rated as ‘Notable Product’ at the Superior Taste Award by International Taste Institute, Brussels. 
• 2021: The company’s brand, Sterling Reserve Premium Whiskies was awarded Gold in the Best Content Marketing category, for Sterling Reserve Projects, at the Adgully Digixx Awards.
• 2021: The company’s brand, Officer’s Choice Blue was awarded a Silver in the Best Use of Facebook category by Afaqs Marketers Excellence Awards.
• 2021: The company’s brand, Sterling Reserve Premium Whiskies was recognised as Brand Champion – Indian Whisky by The Spirits Business.
• 2021: The company’s brands, Officer’s Choice Blue and Sterling Reserve Blend 10 were awarded Spirit Bronze Medal at the International Wine & Spirits Competition.
• 2021: The company’s brand, Sterling Reserve Blend 10, was awarded a Gold at the Design and Packaging Masters for its limited edition pack – The Earth Edition. 
• 2021: The company’s brand, Sterling Reserve Blend 7, was awarded a Gold at the Design and Packaging Masters for its limited edition pack – The Gaming Pack. 
• 2021: The company’s brand, Officer’s Choice Blue, was awarded a Silver at the Design and Packaging Masters for its packaging redesign.
• 2022: The company’s brand, Sterling Reserve Premium Whiskies was awarded a Gold for its marketing campaigns in the Food & Beverages category at the DMAasia CREATEFFECT ECHO Awards.
• 2022: The company was recognised amongst the “Top-Most Green Companies” at the Golden Globe Tigers Awards.
• 2022: The company’s brands, IconiQ White and Srishti, were awarded a Gold under the “Brand Promotion of the Year – Digital” category at the Spiritz Achievers’ Awards, 2022.
• 2022: The company’s brands, Officer’s Choice Blue and Sterling Reserve were awarded a Gold under the “Brand Promotion of the Year – Ground” category at the Spiritz Achievers’ Awards, 2022.
• 2022: The company’s product, Officer’s Choice Whiskey, was awarded “Product of the Year”, under the whiskey category, at the Channelier FMCG Awards, 2022. 
• 2022: The company’s brand, Sterling Reserve, was awarded “Brand of the Year”, under the whiskey category, at the Channelier FMCG Awards, 2022.
• 2022: The company was awarded the “Company of the Year” at the Outlook Business Spotlight’s Business Icon Awards, 2022.
• 2023: The company’s product, ICONiQ White Whisky, won the gold award for the fastest growing brand at the Spiritz Achiever’s Awards, 2023
• 2023: The company’s product, X&O Barrel Whisky, won the gold award for the product debut of the year (whisky) at the Spiritz Achiever’s Awards, 2023
• 2023: The company’s product, Sterling Reserve Premium Cellar Brandy, won the gold award for the product debut of the year (brandy) at the Spiritz Achiever’s Awards, 2023
• 2023: The company’s product, Officer’s Choice Whisky, won the gold award for brand promotion ground space at the Spiritz Achiever’s Awards, 2023
• 2023: The company’s product, Sterling Reserve Premium Cellar Brandy and Srishti Premium Blended Whisky, won the gold award for liquid tasting at the Spiritz Achiever’s Awards, 2023
• 2023: The company’s product, ICONiQ White Whisky, won the gold award for packaging at the Spiritz Achiever’s Awards, 2023.
• 2024: At Ambrosia Awards, INDSPIRIT 2024, the company’s products, Srishti Premium Whisky was awarded the ‘Best IMFL Popular Whisky’ and Zoya Special Batch Gin was awarded the ‘New Product of the Year’.
• 2024: Zoya Special Batch Premium Gin was awarded the Campaign Innovator of the Year at the Icons of Gin India 2024.

Major events and milestones

• 1988: Launch of Officer’s Choice Whisky.
• 2008: Incorporation of the company as ‘You and Me Properties Private Limited.’
• 2009: The name of the company was changed to ‘Moonlight Blenders and Distillers Private Limited’.
• 2010: The name ‘Moonlight Blenders and Distillers Private Limited’ was changed to Allied Blenders and Distillers Private Limited.
• 2010: Launched the brand ‘Jolly Roger’.
• 2011: Launched the brand ‘Officer’s Choice Blue.’
• 2012: Launched ‘Kyron’ in the premium brandy segment.
• 2015: Wales Distillers Private Limited, the company’s erstwhile wholly-owned subsidiary, was amalgamated into the company.
• 2017: Launched ‘Sterling Reserve Blend 7’ and ‘Sterling Reserve Blend 10’ in the premium blended whisky segments.
• 2017: Unokoti Bottling and Beverages Private Limited, the company’s erstwhile wholly-owned subsidiary, was amalgamated into the company.
• 2017: Demerged the bottling and distillery business undertaking from Tracstar Investment Private Limited, the company’s group company, into the company.
• 2018: Erstwhile BKCEPL, was amalgamated into the company.
• 2018: Sterling Reserve crossed the 1.2 million cases, according to the Millionaire’s Club Report by Drinks International making it a millionaire brand in the first year of launch.
• 2019: Officer’s Choice franchise crossed the 34 million sales mark making it the world’s largest selling whisky for 6 years in a row as per Millionaire’s Club Reports by Drinks International.
• 2020: Sterling Reserve Blend 7 became the 3rd largest selling brand in the semi-premium whisky segment, as per the Technopack Report.
• 2020: Henkell & Company India Private Limited, the company’s erstwhile wholly-owned subsidiary, was amalgamated into the company.
• 2020: Sterling Reserve was ranked as the fastest growing spirits brand by the Millionaire’s Club Report 2020 by Drinks International.
• 2023: ICONiQ Whisky crossed the 1 million cases within the first year of launch.
• 2024: Launched the brand ‘Zoya Special Batch Premium Gin’
• 2024: ICONiQ White Whisky crossed sales of 2 million cases of 9 Litres each in FY 24, the first full year of launch.