Britannia Industries aims entire food and beverages space for expansion

Britannia Industries Ltd. | Consumer Food | FMCG | BSE: 500825 | NSE: BRITANNIA

27 Sep 2011 Evaluate

Britannia Industries is likely to enter different segments of food and beverages industry as it plans aggressive moves beyond its mainstay biscuits business. The company has been trying to put its brand appeal to greater use by foraying into dairy, baked snacks and ready-to-cook breakfast segments. In the coming days, Britannia will launch gourmet cheese, adding a new product to its dairy business, which accounts for about 5% of its sales.

The company came up with Treat Choco Decker, a product that straddles both the biscuit and chocolate domains, in March last year while in January, it launched its 'Healthy Start' range of ready-to-cook breakfast foods. It has tiptoed into specialty breads and retail with the acquisition of Daily Bread in 2009, which remains confined largely to Bangalore, Hyderabad and Goa. Its 'Healthy Start' range is still being piloted in Mumbai while baked snack Time Pass is being tested in Bangalore.

The entity’s net profit for the quarter ended June 30, 2011 surged by 27.32% at Rs 41.80 crore as compared to Rs 32.83 crore for the corresponding quarter last year. Its net sales grew by 21.36% at Rs 1106.29 crore for the quarter under review from Rs 911.54 crore for the same quarter last year.

Britannia, one of the India’s biggest brands of the country, has a market share of 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones