Ever since its inception in 1886, Shaw Wallace has established a legacy in India that is drenched in the spirit of the Nation for the last 120 years. The company came into existence at a time when the country was battling for its for freedom against the colonialism of the British regime. It was an era of cataclysmic change, powered by the crystallization of the social, political, cultural and economic ideologies that would define the very future of India.

Shaw Wallace after a modest beginning blossomed into one of the forerunners in the alcohol and beverage industry. Throughout its long and arduous journey, it has added many a firsts to its credit. The company was one of the first importers of motor cars in India during the beginning of the 20th century; the first agent in India of a wireless company - Marconi’s Wireless Telegraph and in 1926, acted as an agent of an airline, the 'Imperial Airways'. In 1987, the company came under the leadership of the late MR Chhabria.

In yet another historic development, in June 2005, Shaw Wallace was taken over by The UB Group, spearheaded under the dynamic leadership of Vijay Mallya. Heralding a complete new era for the erstwhile corporate entity, Mallya completed the acquisition by taking over as the company’s Chairman, making the combined entity of McDowell, Herbertsons and Triumph Distilleries & Vintners and SWC as the second largest distilled spirits marketer in the world, with sales exceeding 59.4 million cases, second only to Diageo of UK, which sells 91 million cases.

Shaw Wallace, after its acquisition by the UB Group, will now come under a common entity known as United Spirits, which has 140 brands under its wings out of which, there are 15 millionaire brands growing at a rapid pace. The UB Group enjoys a total domestic market share of 60% with no other rival liquor business getting even near to its accomplishment.

After having established a niche in Indian markets, Shaw Wallace and Co. has established universal vistas with liquor brands specifically designed and developed to appeal to a wider palate. The organization is the proud recipient of the prestigious ‘APEDA Award’ from the Indian Government for seven years consecutively.

A leading exporter of alcoholic beverages from India, Shaw Wallace has a strong presence in a medley of distinguished markets like the United States, Europe, Latin America, Korea, Mongolia and Singapore among others. It is also one of the most reputed names across the Middle East markets.

The ‘Royal Challenge’ brand, making waves all across the globe, with the launch of Royal Challenge Premium Scotch Whisky, competes with some of the most prestigious global scotch brands and exported all over the world. Another leading brand Director's Special is heralded as one of the most popular names in the global alcohol industry. Ranked 27th among the world's top spirit brands, Director's Special has the special distinction of being one of the fastest growing alcoholic beverages in the world as per the ‘Drinks International’ Magazine.

In a constant endeavour to upgrade its products, the company has recently added two premium liquor brands Director's Special Black Deluxe Whisky and White Mischief Vodka to its richly assembled repertoire of spirits steadily expanding its visibility both in domestic and international markets.

Business

Shaw Wallace’s core business is manufacturing wide range of liquor products such as whisky, gin, brandy, rum and wine.

It has created brands like Royal Mist, Antiquity Blue, Royal Challenge, Director's Special Black, White Mischief, Golconda, India's Pride XXX, Papillion are amongst others brands.

Awards

It was awarded prestigious ‘APEDA Award’ from the Indian Government for seven years consecutively.

The company’s brand Director's Special was ranked 27th among the world's top spirit brands as per the ‘Drinks International’ Magazine.