Affle (India) Ltd - Stock Valuation and Financial Performance

BSE: 542752 | NSE: AFFLE | BPO/ITeS | Small Cap

Affle (India) Share Price

1,071.25 -21.65 -1.98%
as on 12-Apr'24 16:59

DeciZen - make an informed investing decision on Affle (India)

Overall Rating
Bole Toh

1. Quality

2. Valuation

Somewhat Undervalued

3. Price Trend

Semi Strong

Affle (India) stock performance -

mw4me loader
P/E Ratio (CD):
Market Cap:
15,019.9 Cr.
52-wk low:
52-wk high:

Is Affle (India) Ltd an attractive stock to invest in?

1. Is Affle (India) Ltd a good quality company?

Past 10 year's financial track record analysis by Moneyworks4me indicates that Affle (India) Ltd is a good quality company.

2. Is Affle (India) Ltd undervalued or overvalued?

The key valuation ratios of Affle (India) Ltd's currently when compared to its past seem to suggest it is in the Somewhat Undervalued zone.

3. Is Affle (India) Ltd a good buy now?

The Price Trend analysis by MoneyWorks4Me indicates it is Semi Strong which suggest that the price of Affle (India) Ltd is likely to Rise-somewhat in the short term. However, please check the rating on Quality and Valuation before investing.

10 Year X-Ray of Affle (India):

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Affle (India) Ltd has performed well in majority of the past ten years indicating its past ten year financial track record is very good

Value Creation

Value Creation Index Colour Code Guide

ROCE % 0%0%0%0%0%61.4%35.9%35.8%23.8%16.2%-
Value Creation

Growth Parameters

Growth Parameters Colour Code Guide

Sales 000002493345171,0821,4341,692
Sales YoY Gr.-NANANANANA33.8%54.8%109.3%32.6%-
Adj EPS 000004.15.210.615.81719.4
YoY Gr.-NANANANANA27.5%104.4%48.5%8.1%-
BVPS (₹) 0000061828.188.2109.3172.5
Adj Net
Cash Flow from Ops. 0000047.871.9102206260-
Debt/CF from Ops. 000000.


CAGR Colour Code Guide

9 Years 5 Years 3 Years 1 Years
Sales NANA62.6%32.6%
Adj EPS NANA48.6%8.1%
Share Price - - -0.6% 13.9%

Key Financial Parameters

Performance Ratio Colour Code Guide

Return on
Equity %
Op. Profit
Mgn %
Net Profit
Mgn %
Debt to
Working Cap
Cash Conv.

Recent Performance Summary

Sales growth is growing at healthy rate in last 3 years 62.56%

Net Profit is growing at healthy rate in last 3 years 48.60%

Sales growth is good in last 4 quarters at 21.05%

Return on Equity has declined versus last 3 years average to 13.80%

Latest Financials - Affle (India) Ltd.

Standalone Consolidated
TTM EPS (₹) 5.2 19.4
TTM Sales (₹ Cr.) 547 1,692
BVPS (₹.) 122.2 172.5
Reserves (₹ Cr.) 1,685 2,391
P/BV 8.77 6.21
PE 206.97 55.18
From the Market
52 Week Low / High (₹) 875.25 / 1336.45
All Time Low / High (₹) 150.21 / 1510.15
Market Cap (₹ Cr.) 15,020
Equity (₹ Cr.) 28
Face Value (₹) 2
Industry PE 65.8

Management X-Ray of Affle (India):

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *
* Pledged shares as % of Promoter's holding (%)

Event Update

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Analyst's Notes

Key Ratios of Affle (India)

Adj EPS (Rs.)

Sales (Cr.)

ROE (%)

ROCE (%)

Profit And Loss

(All Figures are in Crores.)
Operating Expenses 1792473878701,149
Manufacturing Costs134193298681886
Material Costs00000
Employee Cost 212754130187
Other Costs 2427355976
Operating Profit 7087130212285
Operating Profit Margin (%) 28.2%26.0%25.1%19.6%19.9%
Other Income 07427358
Interest 114711
Depreciation 1013203249
Exceptional Items 00000
Profit Before Tax 6079148245282
Tax 1114133036
Profit After Tax 4966135215245
PAT Margin (%) 19.6%19.6%26.1%19.8%17.1%
Adjusted EPS (₹)
Dividend Payout Ratio (%)0%0%0%0%0%

Balance Sheet

(All Figures are in Crores.)

Equity and Liabilities

Shareholders Fund 722293591,1751,455
Share Capital 2425252727
Reserves 482043331,1481,429
Minority Interest00012
Long Term Debt728898952
Short Term Debt236285951
Trade Payables5275126256252
Others Liabilities 3955181259245
Total Liabilities 1724237831,8402,057

Fixed Assets

Gross Block120243456829973
Accumulated Depreciation638096130187
Net Fixed Assets57163361699786
CWIP 25404249
Investments 00761350
Trade Receivables4874108235245
Cash Equivalents 3012663605646
Others Assets3454135124332
Total Assets 1724237831,8402,057

Cash Flow

(All Figures are in Crores.)
Cash Flow From Operating Activity 4872102206260
PBT 6079148245282
Adjustment 1117-17-166
Changes in Working Capital -14-14-17-10-47
Tax Paid -9-11-12-28-40
Cash Flow From Investing Activity -50-163-175-556-197
Capex -15-31-49-73-92
Net Investments -6-470-349-25
Others -30-85-125-134-80
Cash Flow From Financing Activity 813953615-59
Net Proceeds from Shares 08605910
Net Proceeds from Borrowing 00000
Interest Paid -1-1-2-3-6
Dividend Paid 00000
Others 9545527-53
Net Cash Flow 648-202654
ROE (%)67.4343.4545.942818.67
ROCE (%)74.4643.0939.4427.9520.24
Asset Turnover Ratio1.451.120.860.820.74
PAT to CFO Conversion(x)0.981.090.760.961.06
Working Capital Days
Receivable Days7067645861
Inventory Days00000
Payable Days00000

Affle (India) Ltd Stock News

Affle (India) Ltd FAQs

Company share prices are keep on changing according to the market conditions. The closing price of Affle (India) on 12-Apr-2024 16:59 is ₹1,071.3.
Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 12-Apr-2024 16:59 the market cap of Affle (India) stood at ₹15,019.9.
The latest P/E ratio of Affle (India) as of 12-Apr-2024 16:59 is 207.0.
The latest P/B ratio of Affle (India) as of 12-Apr-2024 16:59 is 8.77.
The 52-week high of Affle (India) is ₹1,336.5 and the 52-week low is ₹875.2.
The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Affle (India) is ₹546.8 ( Cr.) .

About Affle (India) Ltd

Affle India was incorporated as ‘Tejus Securities Private Limited’ under the Companies Act, 1956, with a certificate of incorporation issued by the Registrar of Companies, Maharashtra (RoC) on August 18, 1994 at Mumbai. Subsequently, the name of the company was changed to ‘Affle (India) Private Limited’ and a fresh certificate of incorporation was issued by the RoC on September 29, 2006. The company was subsequently converted to a public limited company and the name of the company was changed to present name, i.e., ‘Affle (India) Limited’, and a fresh certificate of incorporation consequent upon conversion was issued by the RoC on July 13, 2018.

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Business area of the company:

The company is a global technology business. It has two business segments i.e Consumer Platform and Enterprise Platform. The company’s Consumer Platform primarily provides the services of new consumer conversions (acquisitions, engagements and transactions) through relevant mobile advertising; retargeting existing consumers to complete transactions for e-commerce companies through relevant mobile advertising; and an online to offline (O2O) platform that converts online consumer engagement into in-store walk-ins. The company’s Enterprise Platform primarily provides end-to-end solutions for enterprises to enhance their engagement with mobile users.


  • MAAS Mobile Advertising
  • RevX Programmatic Ad Platform
  • Vizury Engage360 Omnichannel Marketing
  • Mediasmart Programmatic & Proximity Marketing
  • mFaaS Fraud Detection
  • Shoffr O2O Marketing Platform
  • mKr8 Rich Media & Video
  • mDMP Data Management
  • mCDP Audience Intelligence
  • ARC App Development
  • Markt Multi-Channel Commerce

Awards and Accreditations

  • 2016: The company received membership of Internet and Mobile Association of India, valid for the period from April 1, 2016 to March 31, 2017.
  • 2016: The company was recognised as the 'Top App Monetization Platforms 2015' by Business of Apps.
  • 2016: The company was recognised as the 'Top Mobile Ad Mediation Platforms' by Business of Apps in 2016.
  • 2017: The company received membership of Internet and Mobile Association of India, valid for the period from April 1, 2017 to March 31, 2018.
  • 2017: The company received the Enabling Technologies - Innovation (Silver) award at The Maddies.
  • 2017: The company received the “Best Big Data Technology Platform (Gold)” and the “Best Brand Awareness Campaign Using Mobile (Gold)” awards at the Indian Digital Awards by IAMAI.
  • 2018: The company received membership of IAMAI, valid for the period from April 1, 2018 to March 31, 2019.
  • 2018: The company received the “Digital Marketing Excellence in Retail (Gold) for Puma” and the “Digital Marketing Excellence in Healthcare/ Pharma (Gold) for Dettol” awards at Digixx Awards 2018.
  • 2018: The company received the Augmented Reality Campaign For Dish TV (Bronze) at the Campaign Asia Digital Crest Awards 2018.
  • 2019: The company received the award for “Best Use of AR/VR in a Marketing Campaign (Silver) for Dish TV” at the India Digital Awards from IAMAI and Times Now.
  • 2019: The company received the “Best Technology Platform (Gold) for mFaas” at the Digixx Awards 2019.
  • 2019: The company received the award for “Ad Network of the Year” at the Indian Agency Awards, AgencyCon.
  • 2019: The company received the award for mobile advertising at the Singapore Business Review Technology Excellence Awards 2019.

Major events and milestones

  • 2007: Launch of first product “SMS 2.0” in partnership with Bharti Airtel in India in June 2007. Subsequent to the launch, this product and partnership was scaled pan-India in December 2007.
  • 2009: Announcement of first significant mobile monetization partnership with NDTV Convergence.
  • 2012: Launch of Mobile Advertising Agency 'ad2c'.
  • 2012: Launch of Cross Screen Advertising Platform “Ripple” in August, which was followed by announcement of partnerships with Yahoo, ESPN Cricinfo & India Today for this platform.
  • 2014: Launch of mobile marketing platform 'ad2campaign'.
  • 2015: Launch of end-to-end “Mobile Audience as a Service (MAAS)” platform in March 2015.
  • 2017: Launch of “Mobile Ad Fraud detection (mFaaS)” platform which was later awarded by the IAMAI as the Best Big Data Technology Platform in 2017.
  • 2018: Acquisition by Affle International of Affle Global’ consumer platform and enterprise platform-based business undertaking and 100% of the equity interests in the Indonesian Subsidiary, each effective July 1, 2018.
  • 2019: Acquisition by Affle International of the Shoffr Business Undertaking on May 18, 2019, effective February 19, 2019.
  • 2019: Acquisition by Affle International of the RevX Business Undertaking one June 28, 2019, effective April 1, 2019.
  • 2020: Acquisition by Affle International of the Mediasmard, a Europe based mobile programmatic and proximity marketing platform.
  • 2020: Acquisition by Affle International of the Appnext, a mobile app discovery and recommendation platform business.
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