How to invest in stocks?

How to Determine the Right Price to Buy a Stock?


In Stock investing, the price is always known, and always changing, and there are plenty of buyers and sellers at a price. Shopping in such a market can be very daunting. The human mind solves the discomfort caused by pricing by resorting to a comparison. The common anchors used are the 52-week high and low, Price/EarningPrice/Book Value. But these are poor anchors and can lead to wrong decisions! (Read our blog posts on Myths.) The MRP (Maximum Retail Price) of a stock is the anchor we recommend that you use, because it is a good estimate of its fair price.

But how can you use MRP as an anchor to make good decisions?

We use the idea of Margin of Safety (MOS). Whenever engineers build something,  first they design it using all their knowledge, and then they apply a factor of safety; that is, they over-specify the design. So, if a bridge has to withstand a maximum load of 100 tons, they design it for 125 tons to take care of any eventuality they haven’t thought of. However, they always say the bridge is designed for a maximum of 100 tons! ...........Read More

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